Air Cargo Advanced Marketing

Since 1977, IATA has developed cargo agent training with the help of experts from member airlines and associations. This course uses our expertise to provide knowledge on cargo rating principles and Air Waybill completion, as well as basic marketing procedures. This course is the ideal way for you to refresh your knowledge and learn new skills for career development.

Enroll at the Emirates Aviation Academy Training Center to study these materials with the help of a local trainer.

Upon completing this course you will have the skills to:
  • Apply advanced construction and combination principles for unpublished rates
  • Calculate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete air waybill
  • Describe and use pricing strategies
  • Determine an advertising budget and plan, selecting advertising media channels

  • Basic cargo rating principles and currency regulations: conversion rates, rounding off procedures and construction rates
  • Combining rates and charges, mixed consignments, declaration of the goods and Air Waybill completion
  • Identifying the needs of the shipper and the consignee for developing a reliable and affordable transportation system
  • Applying traditional and digital advertising techniques with an airfreight industry focus
This training is the natural continuity of the Cargo Introductory course.

This course is recommended for:

  • Sales and marketing staff at cargo agents and air freight forwarders (consolidators)
  • Sales, reservations, and acceptance staff at airlines and manufacturers
  • Junior and middle management staff at cargo agents, airlines, and freight forwarders
  • Certificate awarded
  • An IATA Certificate is awarded upon successful completion of the final examination.

  • Exam Method: Online exam with remote supervision or an exam in one of IATA’s Exam Centers (where physical presence is required)
  • Exam Format: Multiple Choice questions, Closed Text Book

This course is a step toward earning an IATA Diploma in:

  • Air Cargo Diploma (Self-study)

Register Online

Duration

5 months


Classroom %

50%


Self study %

50%


Price

USD 1890


Start

06-Feb-24


End

22-Jul-24